Do Not Make These 10 Common SEO Mistakes

by Martin Sejas

Posted on May 10, 2010

The time has come to list the top 10 SEO mistakes committed by website owners worldwide.

If you are not too happy about your website's rankings on the search
engines, then look through this list and make sure that the website is
not committing any of these mistakes.

I�ve divided up this article into 2 sections: on page SEO and off page
SEO mistakes. As you read through this post, you will realise that the
mistakes listed here are strongly based on what I�ve covered in my
previous posts about SEO.

On Page SEO Mistakes

This section refers to SEO mistakes made on your actual website.

1. Not Targeting 1 Keyword Per Page

This is the most important facet of on page SEO yet so many people are
either unaware of its importance or forget to do it. It�s 100 times
easier to target just 1 keyword per page than to target 10 keywords per
page. At the very maximum, you can target 2 keywords but try to keep it
to one. Focusing your efforts on 1 keyword per page will get greater
results quicker. I can guarantee it.

2. No Keyword In URL

The URL of each page should have the keyword you are targeting for that
page. If it doesn�t, then you are going to make it harder to get that
page ranking for that target keyword. Fix up your URL if you have to
because this is crucial to SEO success.

3. No Keyword In Title Tag

I cannot count the number of pages I�ve been webpages not have their
target keyword in the title tag. Just in case you�re not aware, the
title tag is what appears at the top of your browser when you�re on a
webpage. This is the one mistake I see the most because it is so obvious
when I visit a webpage. It�s amazing how many home pages of websites
have the word �Home� in their title tags. You MUST have the target
keyword in your title tag because it will make a huge difference to your
SEO efforts. This is certainly one of the top 10 SEO mistakes out there

4. Bad Use Of Meta Description And Meta Keywords

The most common mistake regarding meta description is people not using
it at all. Just in case you weren't aware, the meta description is a
short description which is used to describe your website in search
engine result listings. You might as well use it to entice people to
visit your website when they find you on the search engines. It�s also
doesn�t hurt to have your target keyword there.

Regarding meta keywords, the most common mistake is people adding a ton
of keywords there. You should restrict yourself to a maximum of 5 to 8
keywords because any more will be seen as keyword spamming by the search
engines and this will get you punished.

5. Bad Keyword Density

Unfortunately, many people are still committing this grave SEO mistake.
Some are mentioning their target keyword as much as possible on their
webpage to try and get it to rank highly. It used to work in the early
days of the Internet when search engines were relatively dumb but
nowadays it�s bound to get you severely punished or even banned.

On the other hand, there are those people who do not mention their
target keyword enough on their webpages. This is also bad because the
search engines have no idea what keyword your webpage is trying to rank
highly for.

When it comes to keyword density, your goal should be 3% which is not
too much and not too little for good SEO results.

Off Page SEO Mistakes

This section refers to SEO mistakes made outside your website, but which
hamper your website�s ability to rank highly on the search engines.

6. Bad Keyword Research

Keyword research is the basis for SEO success. If you target keywords
which have high competition, then your ability to rank highly and get
traffic will be reduced in the short term. On the other hand, you should
not simply target keywords because of low competition because there may
not be enough people searching for that keyword. It�s all about finding
a balance between the number of searches and the number of websites
competing for that keyword. Use tools such as Google Keyword Tool can
help you do that.

7. No Keyword In Anchor Text

Off page SEO is all about building backlinks aka links back to your
website. However, in the process of doing that, many people forget to
put their keyword in the anchor text of the backlink. For example, if
"computer repairs" was the primary keyword of your website, then you
want to be sure that computer repairs is in the anchor text, just like
in the following:

�Visit the best computer repairs service in town.�

Please note that the above is just an example.

This must be one of the most simple top 10 SEO mistakes committed today.

8. No Anchor Text Variety

While it�s great to use your target keyword in the anchor text of your
backlinks, you must also mix and match with other keywords. In other
words, if you have 100 links with the same keyword in your anchor text,
then the search engines will get suspicious that a robot is at work and
will punish your website. For this reason, you should find about 5 other
related keywords and use them in your anchor text too. The greater the
variety, the better your SEO results will be.

9. No Link Source Variety

There are plenty of ways to get backlinks, however, one of the top 10
SEO mistakes committed by people too often is by using only a minimal
amount of link sources. For example, some people simply use article
marketing to get their backlinks. Others just use social media. The
reality is that you should use a wide variety of sources to get your
backlinks. The reason why this is the case is that the more sources you
utilise, the more natural the backlinks will appears to the search
engines, and the higher it will rank.

10. No Natural Build Up Of Links

Building on the previous mistake, you have to make sure that the amount
of backlinks your website gets takes place in a natural, human-like
manner. For instance, getting 300 links in just a single week will
certainly grab the attention of the search engines and as a result, they
will punish your website accordingly. However, if you get 300 links
over the course of a month, then that will appear to be more natural and
they will more than likely than not reward you.

Fix Them And Then Avoid Them

I suggest that you go through all of your websites and see whether they
are committing the SEO mistakes covered in this post. After fixing them,
it�s all a case of avoiding the top 10 SEO mistakes so that your
websites get the rankings and traffic they need and deserve.

Martin Sejas provides one of the top search engine optimisation services in Sydney. Register for a free consultation today.

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