Beware - Aspartame Has Been Renamed And is now being marketed as a 'natural' sweetener!

Beware - Aspartame Has Been
Renamed 'AminoSweet'
And is now being marketed as a 'natural'
sweetener!
By Ethan Huff
Citizen Journalist
2-13-10
(this is very interesting!)
In response to growing awareness about the dangers of artificial sweeteners, what does the manufacturer of one of the
world's
most notable artificial sweeteners do? Why, rename it and begin
marketing
it as natural, of course. This is precisely the strategy of
Ajinomoto,
maker of aspartame, which hopes to pull the wool over the eyes of
the public
with its rebranded version of aspartame, called "AminoSweet".

Over 25 years ago, aspartame was first introduced into the European food supply. Today, it is an everyday component of most
diet
beverages, sugar-free desserts, and chewing gums in countries
worldwide.
But the tides have been turning as the general public is waking up
to the
truth about artificial sweeteners like aspartame and the harm they
cause
to health. The latest aspartame marketing scheme is a desperate
effort
to indoctrinate the public into accepting the chemical sweetener as
natural
and safe, despite evidence to the contrary.

Aspartame was an accidental discovery by James Schlatter, a chemist who had been trying to produce an anti-ulcer
pharmaceutical drug
for G.D. Searle & Company back in 1965. Upon mixing aspartic
acid and
phenylalanine, two naturally-occurring amino acids, he discovered
that
the new compound had a sweet taste. The company merely changed its
FDA
approval application from drug to food additive and, voila,
aspartame was
born.

G.D. Searle & Company first patented aspartame in 1970. An internal memo released in the same year urged company
executives
to work on getting the FDA into the "habit of saying yes" and
of encouraging a "subconscious spirit of participation" in getting
the chemical approved.

G.D. Searle & Company submitted its first petition to the FDA in 1973 and fought for years to gain FDA approval,
submitting
its own safety studies that many believed were inadequate and
deceptive.
Despite numerous objections, including one from its own scientists,
the
company was able to convince the FDA to approve aspartame for
commercial
use in a few products in 1974, igniting a blaze of controversy.

In 1976, then FDA Commissioner Alexander Schmidt wrote a letter to Sen. Ted Kennedy expressing concern over the
"questionable
integrity of the basic safety data submitted for aspartame safety".
FDA Chief Counsel Richard Merrill believed that a grand jury should
investigate
G.D. Searle & Company for lying about the safety of aspartame in
its
reports and for concealing evidence proving the chemical is unsafe
for
consumption.

Despite the myriad of evidence gained over the years showing that aspartame is a dangerous toxin, it has remained on the
global
market with the exception of a few countries that have banned it. In
fact,
it continued to gain approval for use in new types of food despite
evidence
showing that it causes neurological brain damage, cancerous tumors,
and
endocrine disruption, among other things.

The details of aspartame's history are lengthy, but the point remains that the carcinogen was illegitimately approved as a
food
additive through heavy-handed prodding by a powerful corporation
with its
own interests in mind. Practically all drugs and food additives are
approved
by the FDA not because science shows they are safe but because
companies
essentially lobby the FDA with monetary payoffs and complete the
agency's
multi-million dollar approval process.

Changing aspartame's name to something that is "appealing and memorable", in Ajinomoto's own words, may hoodwink some but
hopefully
most will reject this clever marketing tactic as nothing more than a
desperate
attempt to preserve the company's multi-billion dollar cash cow. Do
not
be deceived.

Sources
Ajinomoto brands aspartame 'AminoSweet' - http://www.foodbev.com/news/ajinomoto-brands-aspartame-aminosweet
Aspartame History Highlights - Janet Starr Hull http://www.sweetpoison.com/articles/0908/aspartame_history.html
FDA's approval of aspartame under scrutiny - The Globe and Mail (Canada)
http://www.wnho.net/fdas_approval_of_aspartame_under_scrutiny.pdf

An Overdue Ban On A Dangerous Sweetener - Huffington Post
http://www.huffingtonpost.com/samuel-s-epstein/an-overdue-ban-on-a-... ;

Views: 15

Comment

You need to be a member of Humanity Healing Community to add comments!

Join Humanity Healing Community

Networking Community of Conscious Beings committed to Holistic Healing, Education & Spiritual Activism

What is Humanity Healing?

Ways to Help

"We do not run a service to make money. We raise money to run our service"


Gifts to Humanity Healing International are deductible for U.S. federal income tax purposes.

Suggestions, Ideas?
Please contact us:
contact@humanityhealing.net

 

HHI-(571)374-4674

Humanity Healing New Rules

OMTimes Broadcast Network now has its it's own Radio channel.  Conscious Programming and Music 24 hours day.
Try  Now
Desktop
Mobile
No App Required

Network Spotlights

Follow me on Blogarama
www.omtimes.com

  _________________________________

Confused about how to navigate this site? Click on the red button below and go straight to the Orientation Station.

Birthdays

Birthdays Today

Music

Loading…

© 2019   Created by Humanity Healing International.   Powered by

Badges  |  Report an Issue  |  Terms of Service

Humanity Healing Community Related Posts Plugin for WordPress, Blogger...