- In response to growing awareness about the dangers of artificial sweeteners, what does the manufacturer of one of the
most notable artificial sweeteners do? Why, rename it and begin
it as natural, of course. This is precisely the strategy of
maker of aspartame, which hopes to pull the wool over the eyes of
with its rebranded version of aspartame, called "AminoSweet".
- Over 25 years ago, aspartame was first introduced into the European food supply. Today, it is an everyday component of most
beverages, sugar-free desserts, and chewing gums in countries
But the tides have been turning as the general public is waking up
truth about artificial sweeteners like aspartame and the harm they
to health. The latest aspartame marketing scheme is a desperate
to indoctrinate the public into accepting the chemical sweetener as
and safe, despite evidence to the contrary.
- Aspartame was an accidental discovery by James Schlatter, a chemist who had been trying to produce an anti-ulcer
for G.D. Searle & Company back in 1965. Upon mixing aspartic
phenylalanine, two naturally-occurring amino acids, he discovered
the new compound had a sweet taste. The company merely changed its
approval application from drug to food additive and, voila,
- G.D. Searle & Company first patented aspartame in 1970. An internal memo released in the same year urged company
to work on getting the FDA into the "habit of saying yes" and
of encouraging a "subconscious spirit of participation" in getting
the chemical approved.
- G.D. Searle & Company submitted its first petition to the FDA in 1973 and fought for years to gain FDA approval,
its own safety studies that many believed were inadequate and
Despite numerous objections, including one from its own scientists,
company was able to convince the FDA to approve aspartame for
use in a few products in 1974, igniting a blaze of controversy.
- In 1976, then FDA Commissioner Alexander Schmidt wrote a letter to Sen. Ted Kennedy expressing concern over the
integrity of the basic safety data submitted for aspartame safety".
FDA Chief Counsel Richard Merrill believed that a grand jury should
G.D. Searle & Company for lying about the safety of aspartame in
reports and for concealing evidence proving the chemical is unsafe
- Despite the myriad of evidence gained over the years showing that aspartame is a dangerous toxin, it has remained on the
market with the exception of a few countries that have banned it. In
it continued to gain approval for use in new types of food despite
showing that it causes neurological brain damage, cancerous tumors,
endocrine disruption, among other things.
- The details of aspartame's history are lengthy, but the point remains that the carcinogen was illegitimately approved as a
additive through heavy-handed prodding by a powerful corporation
own interests in mind. Practically all drugs and food additives are
by the FDA not because science shows they are safe but because
essentially lobby the FDA with monetary payoffs and complete the
multi-million dollar approval process.
- Changing aspartame's name to something that is "appealing and memorable", in Ajinomoto's own words, may hoodwink some but
most will reject this clever marketing tactic as nothing more than a
attempt to preserve the company's multi-billion dollar cash cow. Do
- Ajinomoto brands aspartame 'AminoSweet' - http://www.foodbev.com/news/ajinomoto-brands-aspartame-aminosweet
- Aspartame History Highlights - Janet Starr Hull http://www.sweetpoison.com/articles/0908/aspartame_history.html
- FDA's approval of aspartame under scrutiny - The Globe and Mail (Canada)
- An Overdue Ban On A Dangerous Sweetener - Huffington Post
- http://www.huffingtonpost.com/samuel-s-epstein/an-overdue-ban-on-a-... ;